Have you ever seen an Ad?

Oreo Siblings      Oreo Pakistan released its 3 rd TV Commercial few days back. It’s called OREO Siblings . Comparing the last two TVCs, that catered the relationship of father and son/daughter, this TVC was a pain. The Grandmother like sister and a little brother, who does not know what is being done to him, creates a scene that might be common in households however, it is so simple to be brought up in a Million Rupee TVC. The Commercial which was edited overnight, is almost perfect in terms of production and post-production, but it has a continuity error. The girl is holding the Oreo in left hand and seconds later she is holding it in the right hand.   Creative Agency, Circuit Draft FCB , that launched OREO in Pakistan and currently handles the account too, has devotedly worked on Oreo. All ads, they had produced, were based on the international standards set by Mondelēz International. The latest ad is a copy of the commercial of same brand, ...

Tarang Vs. CupShup Eid is over, and now we are expecting a tough war between Tarang and CupShup. CupShup and Tarang belong to the category of Liquid Tea Whiteners, and they both target the middle-class and low middle-class customers. The latest entrant, Dalda’s CupShup, doesn’t know that it has entered the Kingdom where, Tarang is the Ruler. Over the period of years, Tarang has positioned itself as a cheap alternative of milk in tea. The bright colors, endorsement of unattractive film actors, bracing music, traditional dance and everything, that can attract the uncultured community of Pakistan, comes to our mind when we hear the word Tarang. On the other hand, CupShup targeted the customers who are family oriented, struggling for a better standard of living and are more learned and aware. Tarang is targeting the community that we want to get rid of however; CupShup is targeting the families who are struggling for a better life. Moreover, Tarang...

When the Baluga whale arrived When the dolphin and Sea lion reach Karachi When the wait got over... When the shows started finally! The Call! The shows are happening regularly. 

5 things I learnt while working on Dolphin Show 1. When there are a lot of things to do, adopt 24 hours rule: Dolphin Show is a mega event where we were welcoming 9000 people every day. Tasks were becoming errands and the team was facing difficulties. At that time I felt it was better to do things 24 hours in advance. For instance, instead of calling schools that were coming next week, it was easier to call schools that were coming the next day. We do the tasks for the next day more efficiently and with focus because we know if do not do it then we will be in trouble. 2. Instead of blaming others, observe the areas where you are lacking: Managing events is tough but it is tougher when you are not going home or when you are not resting. In such situations there are more chances of doing mistakes. I observed that in such conditions if team members start blaming others then situations can get worse because when member A blames member B, in return member B will also bla...

In June an Account Manager at the company where I am doing an internship asked me the sizes of Newspaper ads. I didn’t tell him the sizes… Why?  Because I did not know that newspaper ads have any  fixed size . I used to believe that the size of ad is according to the wish of the client/company but I was wrong, there are fixed sizes set by the Newspaper Publishing Companies. An Account Manger is an  Advertising Agency  is not the person who works in finance, it’s the person who manages different accounts. Accounts here mean Clients. So an account manager is a person who manages different clients. In Pakistan all the leading newspapers,  Jang ,  The News ,  DAWN ,  Express  etc have 8 columns in there newspaper. And the height of the page is 57 cm approx.                                            An ad that c...

We all learn at every stage of our lives, we learn in our school, we learn in our college, we learn from family and we learn from work too. One of my colleagues told me yesterday that most of the biggest advertising agencies of the world operate in Pakistan but they are not independent here, they have merged or are affiliated with the leading local agencies such as Interflow, Prestige and Orient. J. Walter Thompson, Ogilvy & Mather, Grey, Saatchi and Saatchi and few others are contributing a lot in growing the advertising industry of Asia, and particularly Pakistan. But do you know that all the agencies in the end  are One ? WPP is a   world leader in marketing communications. It s a company that own most of the advertising agencies of the world, JWT, Ogilvy and Mather, Grey, INGO, Clickworks, ADK, Yolk etc, all come under the name of WPP. WPP is a public limited company and currently its stock quote is: I reckon WPP bought some of the agenci...

Founder of Google Larry Page  Since Larry Page founded Google, the website has conducted lots of innovation and the search engine has also improved. However still there are queries that Google is not able to answer. During my internship at an advertising agency I searched on Google: In response to my query Google displayed the websites of all the companies that own billboards and hoardings. And this was obviously not the answer to my query. I think search engines can only perform amazingly when people and organizations are willing to reveal information they possess. Sometime organisations and people do not publicly reveal their data, researches and information. They have their own valid reasons, but by this they resist collaboration and progress. Search engine can only search; it cannot count, discover or analyze…