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Showing posts from June, 2013

Who is the leader of the leading Marketing Agencies?

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We all learn at every stage of our lives, we learn in our school, we learn in our college, we learn from family and we learn from work too. One of my colleagues told me yesterday that most of the biggest advertising agencies of the world operate in Pakistan but they are not independent here, they have merged or are affiliated with the leading local agencies such as Interflow, Prestige and Orient. J. Walter Thompson, Ogilvy & Mather, Grey, Saatchi and Saatchi and few others are contributing a lot in growing the advertising industry of Asia, and particularly Pakistan. But do you know that all the agencies in the end  are One ? WPP is a   world leader in marketing communications. It s a company that own most of the advertising agencies of the world, JWT, Ogilvy and Mather, Grey, INGO, Clickworks, ADK, Yolk etc, all come under the name of WPP. WPP is a public limited company and currently its stock quote is: I reckon WPP bought some of the agenci...

Queries that Google do not answer!

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Founder of Google Larry Page  Since Larry Page founded Google, the website has conducted lots of innovation and the search engine has also improved. However still there are queries that Google is not able to answer. During my internship at an advertising agency I searched on Google: In response to my query Google displayed the websites of all the companies that own billboards and hoardings. And this was obviously not the answer to my query. I think search engines can only perform amazingly when people and organizations are willing to reveal information they possess. Sometime organisations and people do not publicly reveal their data, researches and information. They have their own valid reasons, but by this they resist collaboration and progress. Search engine can only search; it cannot count, discover or analyze…