Tarang Vs. CupShup Eid is over, and now we are expecting a tough war between Tarang and CupShup. CupShup and Tarang belong to the category of Liquid Tea Whiteners, and they both target the middle-class and low middle-class customers. The latest entrant, Dalda’s CupShup, doesn’t know that it has entered the Kingdom where, Tarang is the Ruler. Over the period of years, Tarang has positioned itself as a cheap alternative of milk in tea. The bright colors, endorsement of unattractive film actors, bracing music, traditional dance and everything, that can attract the uncultured community of Pakistan, comes to our mind when we hear the word Tarang. On the other hand, CupShup targeted the customers who are family oriented, struggling for a better standard of living and are more learned and aware. Tarang is targeting the community that we want to get rid of however; CupShup is targeting the families who are struggling for a better life. Moreover, Tarang...
Comments
Post a Comment