Have you ever seen an Ad?

Oreo Siblings      Oreo Pakistan released its 3 rd TV Commercial few days back. It’s called OREO Siblings . Comparing the last two TVCs, that catered the relationship of father and son/daughter, this TVC was a pain. The Grandmother like sister and a little brother, who does not know what is being done to him, creates a scene that might be common in households however, it is so simple to be brought up in a Million Rupee TVC. The Commercial which was edited overnight, is almost perfect in terms of production and post-production, but it has a continuity error. The girl is holding the Oreo in left hand and seconds later she is holding it in the right hand.   Creative Agency, Circuit Draft FCB , that launched OREO in Pakistan and currently handles the account too, has devotedly worked on Oreo. All ads, they had produced, were based on the international standards set by Mondelēz International. The latest ad is a copy of the commercial of same brand, ...

Tarang Vs. CupShup Eid is over, and now we are expecting a tough war between Tarang and CupShup. CupShup and Tarang belong to the category of Liquid Tea Whiteners, and they both target the middle-class and low middle-class customers. The latest entrant, Dalda’s CupShup, doesn’t know that it has entered the Kingdom where, Tarang is the Ruler. Over the period of years, Tarang has positioned itself as a cheap alternative of milk in tea. The bright colors, endorsement of unattractive film actors, bracing music, traditional dance and everything, that can attract the uncultured community of Pakistan, comes to our mind when we hear the word Tarang. On the other hand, CupShup targeted the customers who are family oriented, struggling for a better standard of living and are more learned and aware. Tarang is targeting the community that we want to get rid of however; CupShup is targeting the families who are struggling for a better life. Moreover, Tarang...