Oreo Siblings

Oreo Siblings    

Oreo Pakistan released its 3^rd TV Commercial few days back. It’s called OREO Siblings. Comparing the last two TVCs, that catered the relationship of father and son/daughter, this TVC was a pain. The Grandmother like sister and a little brother, who does not know what is being done to him, creates a scene that might be common in households however, it is so simple to be brought up in a Million Rupee TVC.

The Commercial which was edited overnight, is almost perfect in terms of production and post-production, but it has a continuity error. The girl is holding the Oreo in left hand and seconds later she is holding it in the right hand.

 

Creative Agency, Circuit Draft FCB, that launched OREO in Pakistan and currently handles the account too, has devotedly worked on Oreo. All ads, they had produced, were based on the international standards set by Mondelēz International.

The latest ad is a copy of the commercial of same brand, produced in India by Interface Communications. The expressions, copy, set, everything is same except the fact that Indian version had a motive, while Pakistani version had no motive.

Indian Ad (see here), was created because a new flavor was launched, while the Pakistani version aimed to remind people to Twist, Lick and Dunk the biscuit before eating it.

However, if we think deeply we can assume that Brand Managers at LU deliberately wanted to create an aimless ad with the worst acting, a common idea, and an almost inconsiderate copy.

We all remember the TVC that Pepsi revealed when they reduced the price to Rs. 65.

They asked, Kis Ne Kaha Tha Pepsi 65 Ki Ker Do?

(Who asked to price Pepsi at Rs.65?).

The TVC was a success as the word-of-mouth spread insanely quickly. The dialogue was so famous that the Brand continued it for three years.

Next Year they said, “Or Karo Pepsi Rs. 65 Ki”

(Click here to see the Ad)

May be LU wants to throw something at consumers that they can gossip about.

We can only debate, we can’t blame the brand. Sometimes brands just want to spread the word-of-mouth as Managers of Pepsi wanted to do.