Have you ever seen an Ad?

This article will analyze two Pakistani commercials that were created by renowned creative agencies for local clients, but the commercials were banned by Pakistan Electronic Media Regulatory Authority (PEMRA) for inappropriate content. In this world where women objectification is charismatic, at the same place patriarchial society doesn't allow any attack on the male figure. ZONG- 4G First Commercial that I will talk about it is of Zong's 4G Services. The TVC was launched in the first quarter on 2017, and was soon hit by PEMRA. Zong's TVC showed a group of boys and girls playing cricket together and in the next scene, a ball is seen hitting a guy between his legs   (Source Techjuice.pk). IGLOO- Moments Bar Second TVC was created by IGLOO , and featured its vanilla ice-cream, with a layer of chocolate. The expressions of the model and the way the product has been shown is inappropriate and seductive, as in a very subtle way it depicts immodest gestures. ...

With a 20% market share in telecom sector and over 3 million 4G subscribers, Zong takes to the skies. Amber Arshad writes in Aurora that even though Zong has re-branded it self, its still a question whether it will be able to conquer new heights or it will drown. Adil Mirza - COO of D’Hamidi Partnership, Zong's creative agency died recently because of brain hemorrhage. Obviously, handling such an active account is not a simple task. People are also thinking now, if Zong is going to change its agency or not. Zong's current brand identity has fuchsia and lime green colors, while the key message is 'A New Dream'. At one place where we don't doubt the invincible services of Zong, at the same time we get confused of their target group. Umar Tanvir , Marketing Manager, Zong tried to make it clear by stating, "...the brand image needed to move from an ‘awami ’ brand to a premium one. Our target market shift...