Zong- Dead, Reborn or Lost

With a 20% market share in telecom sector and over 3 million 4G subscribers, Zong takes to the skies.

Amber Arshad writes in Aurora that even though Zong has re-branded it self, its still a question whether it will be able to conquer new heights or it will drown.

Adil Mirza- COO of D’Hamidi Partnership, Zong's creative agency died recently because of brain hemorrhage. Obviously, handling such an active account is not a simple task.

People are also thinking now, if Zong is going to change its agency or not.

Zong's current brand identity has fuchsia and lime green colors, while the key message is 'A New Dream'.

At one place where we don't doubt the invincible services of Zong, at the same time we get confused of their target group.

Umar Tanvir, Marketing Manager, Zong tried to make it clear by stating, "...the brand image needed to move from an ‘awami ’ brand to a premium one. Our target market shifted to the upper SECs and urban Millennials.” 
Click here to watch the TVC 

Read more here: http://aurora.dawn.com/news/1142110

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